SVA Thesis: 2nd Semester Kick-off
Post Summary
For this week’s post, our task is to reflect on what we accomplished last semester and highlight our weak and strong points.
Semester Reflection
Strong Points:
I feel that both my desk and user research is strong. It supports my problem statement and validates that young professionals have difficulty establishing a proper investing strategy.
Weak Points
I am not super satisfied with my concept. The value proposition is strong, but the way in which I deliver the value is undefined.
I am also struggling with how to create a prototype that will produce proper signals because my concept relies on a personalized recommendation system and content.
Moving Forward
My goals for this semester are to:
- Define through testing which component of my concept is most valuable and focus on bringing that feature/feature set to life.
- Explore different ways to communicate the value of investing to young professionals and TEST to see which method is most impactful.
- Explore prototyping tools that enable me to deliver a “semi-personalized” experience to potential users.
- Speak with a financial advisor to learn more about what is necessary to establish a long term investing strategy.